FamilyMart - Fami Chiki Hype Festival TVC

One of Japan’s top convenience stores is famous for its legendary fried chicken FamiChiki and they are never shy about showing off their wild crazy character. The theme was a full-on fried chicken festival that pushed the ridiculousness of the FamiChiki mascot to the limit. The music had to match that chaos and energy so we went all in with festival style EDM loaded with hype and madness. Honestly we loooooooved working on this project. It is the kind of unique over the top fun that could only exist in Japan.