Sound of YONEX

Where the Story Begins

The Yonex sound logo started with a simple idea: capture the true feel of a brand built on legacy and trust. More than sports equipment, Yonex is part of athletes’ personal histories. Our job was to create a sound that carried that emotion in just a few seconds.

Solution

We centered the design around two authentic elements—the bounce of a tennis ball and the rush of a racket slicing through air. Early drafts leaned too synthetic, so we stripped things back and recorded real racket wind to bring it to life. The final direction focused on the three core emotions that define Yonex: power, speed, and smooth, controlled movement.

The Outcome

What emerged wasn’t just a logo—it was a feeling. A sound that nods to Yonex’s heritage, connects instantly with long-time fans, and welcomes a new generation. Authentic, energetic, and unmistakably Yonex.