Sound of JKA

(Japanese Bicycle Racing Association)

Where the Story Begins

We had the chance to collaborate with JKA, the Japanese Bicycle Racing Association, to create their sonic identity. As a respected government brand, JKA wanted to strengthen its connection with the public and refresh how people experience the organization. Through research and brand immersion, three qualities emerged as essential for their sound identity: speed, explosiveness, and a human spark filled with excitement.

Solution

With these pillars in mind, we began shaping a sound that captured the energy of bicycle racing in a clear and memorable way. We experimented with rhythm, texture, motion, and tone, refining each version through testing and creative exploration. The goal was to find the perfect balance between mechanical precision and human emotion inside a tight two-second window.

The Outcome

The final sound brings JKA’s character forward with clarity. It is sharp, fast, and full of life, blending racing mechanics with warmth and humanity. In just two seconds, it expresses the confidence and dynamic spirit of JKA. This new sonic identity is designed to elevate every moment where the brand is heard, creating a stronger connection with audiences across all touchpoints.